JENNIFER JOLICOEUR – PRESIDENT

Educate  Empower  Entertain

Athena’s is the dream of Jennifer Jolicoeur, the very first adult toy party planner in Rhode Island almost 30 years ago! Jennifer started with humble beginnings and launched her business from her 3 room apartment in Rhode Island. Her vision was to make sex toys accessible while encouraging discussions about their benefits. She conducted hundreds of educational and entertaining parties each year all over New England.

After 5 years of building an extremely successful and profitable home party business, she set out to create her very own company – one that worked as a family unit with its distributors – a company with a mission to change the world, one orgasm at a time. In 1998, Athena’s Home Novelties was born.

Based in Woonsocket, RI, Athena’s is one of the country’s premier adult novelty party plan companies with over 1,000 active Goddesses and Adoni operating in 44 states across the country. In addition to sexual empowerment, Athena’s has helped thousands of people find a meaningful way to achieve their financial goals. Goddesses and Adoni have fulfilled many dreams: new cars, new homes, vacations, friends, confidence and more time with their families.

Our Mission

To empower all people through sexual education in a safe, comfortable environment while offering only the highest quality products presented by a trained Athena’s Goddess or Adonis.

Athena’s Home Novelties is a proud member of the Direct Sales World Alliance (DSWA).

The Athena’s Cup

Athena’s Home Novelties’ ambitious charitable endeavor, The Athena’s Cup spent 10 years collecting unwanted bras from women all over the world.  In October of 2019, it was time to begin linking their 200,527 donated bras to create their record-busting chain!  On October 4, 2019, 1,000 boxes of bras were delivered to River’s Edge Sports Complex in Woonsocket, RI where this remarkable chain was constructed. Volunteers, aka HOOKERS, came together to raise breast cancer awareness and break the Guinness World Record for the most bras hooked together. This momentous project of hooking and linking each bra together had volunteers working tirelessly through the wind, cold, rain and a classic hard-driving New England Nor’easter storm.

For 13 days, from early morning to late evening, The Athena’s Cup collaborative led by Jennifer Jolicoeur, the mayor Lisa Baldelli-Hunt, firefighters, police, citizens, friends and their children and Athena’s beloved Goddesses and Adoni, hooked, judged, logged, measured, walked and ran to make the world’s longest bra-chain.

On October 16th Guinness World Records adjudicator, Christina Flounders-Conlon arrived at the beautiful outdoor sports complex in Woonsocket. She spent hours reviewing and validating video and the bras on the field to ensure The Athena’s Cup had satisfied all requirements and had indeed created an unbroken, verifiable chain. At 2:30 pm she announced that The Athena’s Cup had satisfied all requirements.


Watch the video HERE

To interview Jennifer Jolicoeur about working towards and achieving this impressive world record contact Athena’s Home Novelties, 640 Winter Street, Woonsocket, RI, 02895. The Athena’s Cup is a registered 501 (c) (3) charitable organization. The Athena’s Cup has no paid employees. All public relations, marketing, bra collecting, counting, and hooking have been supported by the generous time donated by Athena’s corporate staff, sales people and our family of volunteers. 

To see our collection of celebrity autographed bras → twitter
To participate in the conversation → Facebook

Charitable Donations

At Athena’s, we feel that it is better to give than to receive. Since the company’s inception, Athena’s Home Novelties has made donations to many worthwhile organizations, some of which are included below. Please show your support by visiting the following organizations and making a contribution in the form of time, money, energy or efforts.

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